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Our Story

Lichico is not just a fitness brand; it's a passion project rooted in the belief that everyone deserves access to quality fitness without breaking the bank. As the driving force behind Lichico, we recognized the financial barriers preventing many from prioritizing their health. This realization ignited a mission to create affordable yet top-notch fitness solutions for all.
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It all started with a simple idea: Fitness shouldn't be a luxury. 


LICHICO was born from something we kept seeing: people wanted to live healthier lives, but everyday barriers—cost, time, space—kept getting in the way. Overpriced equipment, crowded gyms, overcomplicated routines… suddenly, being healthy felt out of reach.

We weren’t okay with that.
So we set out to change it.

LICHICO was created as a smarter, simpler fitness solution made for modern life. It doesn’t demand extra space, it doesn’t break the bank, and it doesn’t expect you to be an expert. It’s built to meet you where you are—with powerful technology that adapts to your rhythm, and intuitive design that fits right into your day.

Today, LICHICO is more than a product. It’s a choice—one that says health should be accessible, personal, and sustainable. No matter who you are or where you're starting from, we want you to feel empowered to say:
“I’m becoming the healthiest version of myself.”

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Redefining the Future of Smart Fitness


At LICHICO, we believe fitness is more than just repetition—it’s a journey toward deeper understanding of the human body. That’s why we’ve partnered with our in-house research lab QM INDUSTRY Pty Ltd, and the world-renowned institute Albuild, to launch a joint initiative focused on muscle dynamics and rehabilitation science.
This groundbreaking collaboration brings together top researchers from QS Top 50 universities and is supported by leading experts and local institutions. By drawing from real human training and recovery data, the team explores biomechanics, neuromuscular responses, and personalized recovery strategies to inform the next generation of smart fitness equipment.
This isn’t just technological progress—it’s a deep commitment to helping every user train more effectively and safely. Through intelligent sensing and real-time feedback, our equipment is designed to help people better understand their bodies and achieve safer, more efficient, and truly personalized results.
Join LICHICO and step into a future where science empowers every movement and technology supports every goal.

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Beyond the Gym, LICHICO is Everywhere.


LICHICO is more than just a smart fitness brand — it's part of a global shift in how people move, train, and connect with their bodies. Our products are now available on major platforms such as Amazon, Target, and Best Buy, making it easier than ever to bring intelligent training into everyday life.

So far, over 1,000 international influencers and content creators have chosen LICHICO to share their real experiences and honest recommendations. Through their voices, our products have reached homes and communities around the world — not through hype, but through trust.

Wherever your journey begins, LICHICO is already there.

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Contact us:


Tel: +0435434437
Email: customerservice@lichico.com.au

Dedication to Quality

We take pride in our full product range.

Connecting With the Fitness

We take pride in seeing our products across social media.

Supporting Your Goals

A range curated with the home fitness enthusiast in mind.